Exmatters Brand Studio – Medium

Exmatters Brand Studio

Exmatters Brand Studio

There’s a story for every user experience

From hieroglyphics to Shakespearean plays, humanity tells stories to connect, inspire, and teach. The use of storytelling, as early as the…

3 min readJan 12, 2021

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There’s a story for every user experience

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Exmatters Brand Studio

SOME ELEMENTS NEED A BIG AREA TO UNFOLD

Empty spaces are field of force. In the era, where people believe “Content is King” we are often inclined towards putting down all…

2 min readAug 10, 2020

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SOME ELEMENTS NEED A BIG AREA TO UNFOLD

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Exmatters Brand Studio

Evolution of Communication in the Post-Pandemic Society

“ The world will never be the same”. We hear this phrase too often recently. Every significant event changes the life in society…

3 min readJul 3, 2020

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Evolution of Communication in the Post-Pandemic Society

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Exmatters Brand Studio

Consumer Behaviour — Take it with more than a pinch of salt

Consumer behaviour has always been more than a marketing buzzword- it is a strategic need for businesses to flourish. Be it a big brand or…

2 min readJul 2, 2020

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Consumer Behaviour — Take it with more than a pinch of salt

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Exmatters Brand Studio

Emotional Branding — You Think You’re in Control, But You Aren’t.

Did you know that 95% of our buying decisions are based on emotions? This means that majority of the time we’ve had to make a purchase…

2 min readJun 19, 2020

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Emotional Branding — You Think You’re in Control, But You Aren’t.

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Exmatters Brand Studio

How much does a bad logo cost?

According to research made by Business Insider on the highest amount of dollars a company spent on designing a logo, it listed BP as the…

2 min readJun 19, 2020

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Exmatters Brand Studio

Branding & Advertising : Are they Same?

Branding and Advertising are the most crucial components of a marketing strategy and process. Without these two, your organization or…

2 min readJun 19, 2020

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Branding & Advertising : Are they Same?

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Exmatters Brand Studio

Exmatters is a brand & design consulting firm with a core expertise in brand building through business story telling. To know more visit : www.exmatters.com

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