There’s a story for every user experienceFrom hieroglyphics to Shakespearean plays, humanity tells stories to connect, inspire, and teach. The use of storytelling, as early as the…Jan 12, 2021Jan 12, 2021
SOME ELEMENTS NEED A BIG AREA TO UNFOLDEmpty spaces are field of force. In the era, where people believe “Content is King” we are often inclined towards putting down all…Aug 10, 2020Aug 10, 2020
Evolution of Communication in the Post-Pandemic Society“ The world will never be the same”. We hear this phrase too often recently. Every significant event changes the life in society…Jul 3, 2020Jul 3, 2020
Consumer Behaviour — Take it with more than a pinch of saltConsumer behaviour has always been more than a marketing buzzword- it is a strategic need for businesses to flourish. Be it a big brand or…Jul 2, 2020Jul 2, 2020
Emotional Branding — You Think You’re in Control, But You Aren’t.Did you know that 95% of our buying decisions are based on emotions? This means that majority of the time we’ve had to make a purchase…Jun 19, 2020Jun 19, 2020
How much does a bad logo cost?According to research made by Business Insider on the highest amount of dollars a company spent on designing a logo, it listed BP as the…Jun 19, 2020Jun 19, 2020
Branding & Advertising : Are they Same?Branding and Advertising are the most crucial components of a marketing strategy and process. Without these two, your organization or…Jun 19, 2020Jun 19, 2020